PDF) Understanding consumers attitude toward advertising | Ping Zhang - Academia.edu
A Conceptual Model of Consumer Attitude towards and Acceptance of SMS... | Download Scientific Diagram
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Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
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PDF) Effects of Disliked Executional Techniques in Advertising: A Five Country Comparison | David Waller - Academia.edu
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Full article: Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
Slide file # 34-17Page An Experimental Study of Antecedents and Consequences of Pop-Up Ad Intrusiveness: A Study in Progress Dennis Galletta, University. - ppt download
How Many Advertisements is a Person Exposed to in a Day?
The Attitude Toward Advertising of Advertising Practitioners, Homemakers and Students in the Netherlands and Belgium | ACR
PDF) A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. (Advertising Attitudes) - Document - Gale Academic OneFile
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
Criticizing the critics of advertising: towards a sociological view of marketing - Michael Schudson, 1981
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Measuring Consumer Beliefs About Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory | Request PDF
The Effect of Advertising Information on Materialism and Buying Behavior – An Empirical Study
