Gartner Blog Network
Gillette is woke now? When brands try to keep up with the times
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
The best an ad can be: no regrets for Gillette after controversial campaign
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Hopping on the woke bandwagon'
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
Gillette - Gillette updated their profile picture.
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
Gillette Gets Woke » John C. Wright's Journal
The cost of Gillette's wokeness revealed: a non-cash writedown of $12 billion
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Gillette is woke now? When brands try to keep up with the times
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
Does the Gillette ad mark a turning point in marketing masculinity?
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
What CEOs Can Learn from Gillette's Advert - Real Leaders
Gillette is woke now? When brands try to keep up with the times
