![Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual](https://imageio.forbes.com/specials-images/imageserve/5f6fd762ad41bee804683ac2/0x0.jpg?format=jpg&crop=1144,643,x650,y330,safe&width=1200)
Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual
![At the newly opened #GucciWooster Bookstore, @florence Welch read poetry from her book 'Useless Magic' | Estilo florence welch, Florence welch, Looks At the newly opened #GucciWooster Bookstore, @florence Welch read poetry from her book 'Useless Magic' | Estilo florence welch, Florence welch, Looks](https://i.pinimg.com/originals/92/1a/e5/921ae56539f8711d0b4842ef4ec8f68b.jpg)
At the newly opened #GucciWooster Bookstore, @florence Welch read poetry from her book 'Useless Magic' | Estilo florence welch, Florence welch, Looks
![The limited edition of "Useless Magic" by Florence Welch with the cover designed by Gucci | Florence the machines, Cover design, Florence The limited edition of "Useless Magic" by Florence Welch with the cover designed by Gucci | Florence the machines, Cover design, Florence](https://i.pinimg.com/originals/3e/08/02/3e08029d1fa1005e26fc96a25551f8c8.jpg)
The limited edition of "Useless Magic" by Florence Welch with the cover designed by Gucci | Florence the machines, Cover design, Florence
![Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Standard_1600x812/1596016804/DiaryHeroArticle_BEAUTY-BLOOM-REVIVAL-02_001_Default.jpg)
Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories
![In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves. - Gucci Stories In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves. - Gucci Stories](https://media.gucci.com/content/DiaryArticleDouble_Standard_1400x894/1651076103/DiaryArticleDouble_Bloom-Awakening-1_001_Default.jpg)
In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves. - Gucci Stories
![florence welch on Twitter: "Thank you to @gucci for this unforgettable experience, and Alessandro Michele for your ecstatic vision ✨🌺🏛🌺✨ #InBloom #GucciBeauty" / Twitter florence welch on Twitter: "Thank you to @gucci for this unforgettable experience, and Alessandro Michele for your ecstatic vision ✨🌺🏛🌺✨ #InBloom #GucciBeauty" / Twitter](https://pbs.twimg.com/media/EeVJpGwWsAAgfBN.jpg)
florence welch on Twitter: "Thank you to @gucci for this unforgettable experience, and Alessandro Michele for your ecstatic vision ✨🌺🏛🌺✨ #InBloom #GucciBeauty" / Twitter
![Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual](https://imageio.forbes.com/specials-images/imageserve/5f6fd762ad41bee804683ac2/The-Gucci-Bloom-Profumo-di-Fiori-campaign/960x0.jpg?format=jpg&width=960)