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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
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Kapferer's Brand Prism - Square Holes - Market Research Australia and Cultural Insight
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Jean-Noël Kapferer-The New Strategic Brand Management (2004.)
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer | Goodreads
