Nike deal only part of NBA licensing story - New York Business Journal
NBA sponsorship spend tops $1 billion for first time
NBA's Milwaukee Bucks roll with Harley-Davidson - SportsPro
The Drum | Nike Makes History By Signing 'lifetime' Sponsorship Deal With LeBron James
N.B.A. All-Star Game 2015: How Nike, American Express, and More Scored With Basketball Fans | BizBash
NBA jersey sponsors and why some are a perfect fit for their city
Nike to replace adidas as NBA kit sponsor in exclusive eight-year deal | Daily Mail Online
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Nike inks lifetime contract with NBA star Kevin Durant | CNN
Here Are The 14 NBA Teams That Now Have Jersey Sponsorship Deals
NBA Jersey Manufacturer History: Licenses Timeline of Nike, Adidas and More - Wolfgang Sport
Ubiquitous Swoosh: New deal makes Nike official uniform supplier for NFL, NBA, MLB - oregonlive.com
NBA jersey sponsors: List of teams, uniform patches - Sports Illustrated
The Second City
Do NBA Jerseys come with Sponsors? – Basketball Noise
Nike, NBA reveal new game uniforms for next season - Sports Illustrated
List of NBA jersey sponsors - Wikipedia
Nike Sponsorship , How to avail? Livesportsreviews
Report: NBA allowing additional sponsorship on practice jerseys | theScore.com
Kyrie Irving's contract with Nike is terminated : NPR
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
The Second City
Nike Wins Deal to Outfit NBA - WSJ
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
