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![PDF] Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f7e0b390aaa9c1e6092e7d4280b01c98de6319d7/21-Figure2-1.png "PDF] Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics | Semantic Scholar")
PDF] Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics | Semantic Scholar
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