![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=1200.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Hope 24/7 on Twitter: "This years Youth Summit theme is "Staying Woke". What does #stayingwoke mean to you? #StayWoke #YouthSummit2019 #Cope2Hope #Hope247 https://t.co/jXUClbCN9y" / Twitter Hope 24/7 on Twitter: "This years Youth Summit theme is "Staying Woke". What does #stayingwoke mean to you? #StayWoke #YouthSummit2019 #Cope2Hope #Hope247 https://t.co/jXUClbCN9y" / Twitter](https://pbs.twimg.com/media/D4Xb-UYWkAATXo6.jpg:large)
Hope 24/7 on Twitter: "This years Youth Summit theme is "Staying Woke". What does #stayingwoke mean to you? #StayWoke #YouthSummit2019 #Cope2Hope #Hope247 https://t.co/jXUClbCN9y" / Twitter
![GOP leaders are condemning the "woke left." But what does "woke" mean, and why does it spark so much emotion? - CBS News GOP leaders are condemning the "woke left." But what does "woke" mean, and why does it spark so much emotion? - CBS News](https://assets1.cbsnewsstatic.com/hub/i/r/2022/10/13/7b5c5345-1e29-40f3-8434-2887e4e59cb8/thumbnail/1200x630/47f364d9070ce37eedb6c30b11b4e8ba/1013-cbsm-flwoke-dokoupil-1372883-640x360.jpg)
GOP leaders are condemning the "woke left." But what does "woke" mean, and why does it spark so much emotion? - CBS News
![We need to discuss the word 'woke' | Malaika Jabali, Laura Kipnis, Rebecca Solnit, Bhaskar Sunkara, Thomas Chatterton Williams, Zaid Jilani and Derecka Purnell | The Guardian We need to discuss the word 'woke' | Malaika Jabali, Laura Kipnis, Rebecca Solnit, Bhaskar Sunkara, Thomas Chatterton Williams, Zaid Jilani and Derecka Purnell | The Guardian](https://i.guim.co.uk/img/media/cfb3d931f12a39d862bcbd9fbf05305f68c9c92a/0_288_4355_2613/master/4355.jpg?width=465&quality=85&dpr=1&s=none)